wake up
We developed a novel franchise system of one-stop-shop wellness centers with 7 areas
(café, food market, wellness store, yoga studios, holistic clinic, life school and tourism)
under one roof.
purpose
Provide tools and a path for those who seek to develop a healthy body, mind, emotional and spiritual self-connection through services and products linked to personal evolution.
my role:
Co-Founder
Chief Experience Officer
(CXO - 2014-2017)
Our major Earth system problems expose a radical disconnection in our human-nature relationship.
But I find this only to be a symptom of our disconnection with our very self.
To solve our environmental issues,
I believe we must start by awakening our own consciousness as holistic beings.
I joined the Wake Up team to contribute to this cause and
remind myself of the constant personal path this demands.
meet a world. meet yourself.
![IMG_2412.jpeg](https://images.squarespace-cdn.com/content/v1/59a68e8fcf81e01aad56364d/1504189426632-XSRLMP30PKOM28KG9KPO/IMG_2412.jpeg)
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![Peoples coffee with bags(smaller).jpeg](https://images.squarespace-cdn.com/content/v1/59a68e8fcf81e01aad56364d/1504190161783-C8KQF4IQ0QHVV9CM105J/Peoples+coffee+with+bags%28smaller%29.jpeg)
![IMG_2721.jpg](https://images.squarespace-cdn.com/content/v1/59a68e8fcf81e01aad56364d/1504190008746-B144QOD6J4DL03T69FSN/IMG_2721.jpg)
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![IMG_2588.jpeg](https://images.squarespace-cdn.com/content/v1/59a68e8fcf81e01aad56364d/1504190467696-M0B4YVHM3E28WTMFXJCI/IMG_2588.jpeg)
STATUS
directors (Wake Up International):
A. Fava, M. Wainstein, A.Cattan
CEO:
Alejandro Fava
current active stage:
seed 2 funding
PRoof of concept
Master franchise setup:
Wake Up NZ
Flagship store launched:
Parnell, Auckland, NZ
Store status:
Closed by local investor